Challenge

To introduce Red Shrimp as a local seafood restaurant franchise that requires a distinct branding with an international potential. The brand should embody a unique identity that leans towards family-oriented dining market.

Solution

We just don't give them seafood, but a unique dining experience. Visually, the logo depicts a light-hearted approach to seafood dining, symbolised by an illustrated logo of a "shrimp". Physically, the restaurant should create an ambient vibe.

Results

Since its launch, Red Shrimp is the only premiere seafood franchise in Dubai tha appeals to all age group and class. It is also known for its quality and services. The brand has also been approached for franchise opportunities.