Brand Overview

Red Dragon Gym is not your regular private gym. Located on JBR Walk by the seaside, the gym offers a state of art facility providing members a great environment and atmosphere. Besides having a cutting-edge cardio and weight lifting session, Red Dragon Gym offers you the opportunity to boost your self confidence with Muay Thai, Krav Maga, Military Sambo or Kick Boxing classes.

Red Dragon Gym is also a bootcamp training ground to international mix martial artists like Badr Hari and Ramsey Nijem. The gym is also a breeding ground to aspiring athletes who wants to pursue a titled career.

Challenge

The Red Dragon Gym brand development should portray the fiery/energetic vibe that the organization is opting for. The brand development and its brand application should be flexible to all sport categories and should have an international visual appeal.

Solution

The brand name “Red Dragon” was personified by an icon base logo design execution. A fiece dragon illustration was used as brand design elements thoughout the brand applications.

Results

The Red Dragon Gym brand echoed positively in Dubai, and later on to the international audience. Having a brand icon that has an international appeal, the brand was visible globally as it was carried by mix martial artists who contends internationally.