Company Overview

Cansco - Servicing the international oil & gas industry for over three decades, Cansco Well Control has shaped and grown its product and service offerings to meet their customer's need for safe, reliable and trusted well performance with its line of Blowout Preventers (BOP) and related services.

Challenge

In 2010, the tragic blowout incident and a consequent oil spill in the Gulf of Mexico dealt a major blow to the global oil & gas industry. The industry, in general, was put under a critical spotlight on safety and quality practices. The challenge is how to improve well integrity, as well as respond to the tainted public image of the industry.

Solution

Inside of every problem, an oppotunity knocks. Cansco Well Control took advantage of the industry-wide "change" and commitment with a re-invented logo and a greater emphasis on "integrity" - a key word for the oil field services industry.

Results

Cansco Well Control unveiled a strong, modern visual that encapsulates its philosophy and expertise - "Interity on every well." Using its original colour scheme, it represents a red mass of energy symbolising "pressure" while the blue cube represents "containment". The Cansco Well Control brand is a promise of integrity and respect in all its endeavors.