Dubai Municipality - Ramsar

Ras Al Khor Sanctuary Campaign

Campaign Overview

Dubai Municipality’s Environment Department is proud to announce Ras Al Khor Wetland as the first Ramsar site of the UAE. Following stringent guidelines laid out by the Ramsar Convention of 1971, the Ras Al Khor Wetland is a perfect example of conservation and wise use of its resources. Spread across 6.2, the wetland supports over 500 species of flora and fauna and is open to visitors throughout the year.

Material Requirement

Dubai Municipality wants to make to develop a dynamic painting like visual that will showcase the different species that can be found in the Ras Al Khor Wetland. The visual will be used internally and publicly both for print and digital executions.

Vector illustration

After the image reference was handed over to us, we proposed a stylized vector illustration using gradient meshing to create a crisp modern vibe interms of look and feel. This style of execution connnects and communicates to all age group, followed by a direct messaging about the awareness campaign.